Privacy Policy

This policy explains how Autify Media ("we", "us") collects and uses personal data when you visit autifymedia.com, book a call with us, or work with us. We keep it short and plain.

01Who we are

Autify Media is a digital marketing agency based in Ireland, serving clients in Ireland and the UK. We are the data controller for the personal data described in this policy.

02What we collect

• Details you give us: your name, email, phone number, business or practice name, website and anything you tell us when you book a call, fill in a form, message us or reply to our emails.
• Call details: notes and, with your permission, recordings of calls with us.
• Website data: pages viewed, buttons clicked, device and browser type, approximate location and IP address, collected through cookies and similar tools (see section 6).
• Client data: if you become a client, contract, billing and account access details needed to deliver our services.

03How we use it

• To arrange and hold calls you book with us, and follow up afterwards.
• To reply to your enquiries and send you information you have asked for.
• To deliver our services if you become a client, and to invoice and keep records.
• To measure and improve our website and advertising, including on Meta (Facebook and Instagram).
• To send occasional marketing emails about our services. You can opt out at any time using the link in any email or by emailing us.

04Our legal basis

• Contract: to take steps you ask for before working with us (such as booking a call) and to deliver our services.
• Legitimate interests: to run and grow our business, follow up with businesses that have contacted us, and keep our website secure.
• Consent: for non-essential cookies, call recordings and marketing where consent is required. You can withdraw consent at any time.
• Legal obligation: to keep accounting and tax records.

05Who we share it with

We do not sell your personal data. We share it only with trusted providers who help us run our business, under contracts that protect your data:

• HighLevel (our CRM, website, booking calendar, SMS and WhatsApp messaging)
• Meta Platforms (advertising and website measurement)
• Google (email, calendar and documents)
• Fathom (call recording and notes, only with your permission)
• Our payment provider, accountants and professional advisers, where needed

We may also share data where the law requires it.

Some of these providers are based outside Ireland, the EU and the UK, including in the United States. Where data is transferred, we rely on recognised safeguards such as the EU Standard Contractual Clauses, the UK International Data Transfer Addendum or the EU to US Data Privacy Framework.

06Cookies and tracking

Our website uses essential cookies so pages, forms and the booking calendar work. We also use the Meta Pixel to understand how visitors use our site and to measure and improve our ads. You can control or delete cookies in your browser settings, and manage ad preferences in your Facebook and Instagram settings.

07How long we keep it

• Enquiries and call bookings that do not lead to work: up to 24 months after our last contact.
• Client records: for the length of our work together, then up to 6 years to meet tax and legal requirements.
• Call recordings: up to 12 months, unless you ask us to delete them sooner.

08Your rights

Under the GDPR and UK GDPR you can ask us to:

• give you a copy of your data
• correct data that is wrong
• delete your data
• restrict or object to how we use it, including for marketing
• move your data to another provider

Email [email protected] and we will reply within one month. If you are unhappy with how we handle your data, you can complain to the Data Protection Commission in Ireland or the Information Commissioner's Office in the UK.

09Campaigns we run for clients

When we run advertising and enquiry follow-up for a client (for example, a dental practice), the client is the controller of the data its patients and enquirers provide, and we process it on the client's behalf under a written agreement. Questions about that data should go to the business concerned, and we will help them respond.

10Security

We use access controls, secure passwords and reputable providers to protect your data. No system is completely secure, but we take reasonable steps to keep your data safe.

11Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.